THE NEW ADIDAS F50 adiZero

in Fashion by Itai — May 12, 2010 at 1:32 am | 8 comments

The color that US International Jozy Altidore will be rocking at the 2010 World Cup in South Africa.

Official Adidas Press Release

Herzogenaurach, 11^th May 2010 — Today, adidas unveiled the lightest football boot ever produced, the F50 adiZero. The revolutionary new boot, weighing an astonishing 5.8 ounces, will be worn by the FIFA World Player of the Year, Lionel Messi, during the 2010 FIFA World Cup. Messi will be the first player to wear the distinctive chameleon purple, white and electricity colorway at the tournament commencing on June 11 in South Africa.

“I am amazed at how light the new F50 is; I can barely feel them on my feet,” said Messi. “Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”

The need for speed in modern football has never been greater, where millimetres or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.

Aubrey Dolan, Senior Product Manager for adidas Football comments “Players like Lionel Messi consistently told us they wanted boots that would enable them to be faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product which could be used at the highest level.”

The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colorway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version. The boot will hit retail on May 24^th 2010 in adidas Sport Performance stores globally, as well as www.shopadidas.com and select sports retailers around the world.

HOW IT WORKS: THE SCIENCE

The F50 adiZero has been revolutionized, incorporating the industry’s lightest fabrics and leading technologies to reach the ultimate weight of 5.8 ounces. To achieve the target weight, the boot has been developed on a lightweight last which offers a wider footbed and heel to distribute forces optimally throughout the boot – which is critical in a lightweight product.

*5.8 ouncesat US size 9

The sleek new SprintSkin upper has been created using an innovative single layer microfibre Polyurethane (PU) synthetic to reduce the overall weight and to ensure the shoe fits like a second skin increasing the comfort of the boot. The F50 adiZero uses asymmetric parallel lacing which creates a large, clean kicking surface for optimal ball contact while a perforated Ultra Light insole has been developed to reduce weight and increase speed.

The innovative new last is complemented by a new exclusive Sprint Frame outsole which is crafted using three-dimensional bridges to create stability and support in the midfoot. Taking inspiration from a running sprint spike, the outsole features a new revolutionary triangular stud configuration which provides maximum acceleration and optimum support for the critical lateral and medial movements. Football is not only about straight-line speed.

To add stability and to support the player, the upper features an internal network of Thermo Polyurethane (TPU) bands, as well as a single TPU bottom frame on the boot which offers stability and support in the lateral and medial movements and protects the upper against abrasion providing a sleek, stylish, iconic look.

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